What good is funding in the 21st century? Social
service, humanitarian work, public good, aid, relief, support add to it a dash
of NGOs. Resting upon the threshold of donations and funds, the immediate as
well as long term projects are usually if not always taken care by non profits. That is how it has always been, claimed one
graduate student during a 2 day conference on The State of the Youth in Toronto
early in November. Corporate Social responsibility can never be given a genuine
benefit of doubt for corporate organisations always have ulterior motives.
While there was some truth to that, it was hard to let the reality set in. A
large part of social and humanitarian work is done under the banner of being a non profit. That
is the state of the world dynamics one would argue.
In my mind I questioned, why does it have to be like that?
Only when we challenge ourselves to think beyond the existing
structures and mental models, are we truly capable of innovating and
progressing. If analog was the only way of life, and we sat there assuming it
to be, digital would never see daylight, nor would our mobile technology or
high tech computing. Why then do we have to completely rely on existing methods
and be critical towards the non standard social applications? A method that cuts across corporate and
donation based organisations does exist.
Engineering social systems through strategic management and
design thinking will bring about a new flavor to this sector. Simply put, organisations that are grown out of the need to renew social systems have a
brighter future than their existing counterparts. There is a dire urgency to develop effective
business models in this direction. We have been dealing with the same social
systems for beyond a century. Our application mediums are being redesigned yet
the source has always been the same, funding agencies.
While there is much good is this form of public service, there
is a vision to actively propagate an unparalleled methodology waiting to touch
the face of humanity. Design thinking for social systems brings in forces of
empathy with creativity and rational. What better way than this to logically
work towards social system and humanitarian issues.
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