Content is everywhere.
Generating content from mid air has become the norm. The question still
remains, as to what we are accomplishing with tons of content. Depending on the
perspective, our need and utilisation of content varies. A researcher would
fetch a different genre when compared to a marketing analyst. An operations
manager would see a different pattern which a production engineer might not.
They all might be looking at the same content for unique purposes. From within
this content management arises the phenomena of understanding systems. Content
is the new type of systems that has merged with the boom of social media. It
doesn’t take a professional to create a space and develop content now days.
However, to be able to comprehend it as a holistic way, such content needs a
systems approach. A systems thinking will go a long way in our ability to not
only analyse the content but also generate it in a meaningful way.
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